Alfarisi Ltd Announces Global Environmental Leadership Initiative Following World Environment Day 2025

NORWICH, England – June 6, 2025 – Following yesterday's World Environment Day 2025 celebrations hosted by the Republic of Korea, Alfarisi Ltd today announced its comprehensive "Building Tomorrow's Green Legacy" initiative, establishing the company as a leader in sustainable international business development.

The announcement comes as global momentum builds around the UN Environment Programme's #BeatPlasticPollution campaign, with countries advancing toward a global plastic pollution treaty. Alfarisi's initiative directly addresses the annual 11 million tonnes of plastic waste entering aquatic ecosystems and the $300-600 billion annual environmental cost of plastic pollution.

"Strategic innovation has always been at the heart of Alfarisi's decade-long journey," said Managing Director of Alfarisi Ltd. "Today, we're proving that building tomorrow's leading brands means building them sustainably, responsibly, and with genuine environmental impact."

COMPREHENSIVE SUSTAINABILITY FRAMEWORK

Alfarisi's environmental initiative encompasses:

✅ Carbon-neutral operations target by December 2025
✅ Sustainable packaging transition across all portfolio brands
✅ Green supplier partnership program launch
✅ Environmental impact measurement across six industry sectors
✅ Remote-first operations model expansion to reduce carbon footprint

The initiative builds on Korea's leadership example, where Jeju Province has committed to becoming plastic-pollution-free by 2040 through innovative waste separation systems and circular economy practices.

PORTFOLIO BRAND INTEGRATION

Alfarisi Perfumes, the company's established fragrance brand, will lead the sustainability transition with:

• Plastic-free packaging implementation
• Sustainable oil sourcing protocols
• Traditional Arabic packaging methods revival
• Ethical supply chain certification

Future portfolio brands across commerce, technology, media, education, and travel sectors will integrate sustainability criteria from conception through global scaling.

GLOBAL IMPACT THROUGH LOCAL ACTION

"From our Norwich headquarters to our India operations, we're demonstrating that international business groups can drive meaningful environmental change," added the company's Operations Director. "Our decade of ethical leadership now extends to environmental stewardship."

The company's remote-first model, operational since 2014, already reduces traditional corporate carbon footprints while enabling global collaboration across UK and India operations.

2025-2030 SUSTAINABILITY ROADMAP

• 2025: Achieve carbon-neutral operations
• 2026: Implement 50% renewable energy across operations
• 2027: Establish sustainable supplier majority (40%+ target)
• 2028: Launch zero-waste portfolio brand
• 2030: Achieve net positive environmental impact

INDUSTRY LEADERSHIP COMMITMENT

Alfarisi's environmental initiative aligns with the company's core values of strategic innovation, ethical leadership, and global accessibility. The initiative supports the UN's triple planetary crisis response: addressing climate change, biodiversity loss, and pollution simultaneously.

"We're not just building brands for tomorrow – we're ensuring there's a sustainable tomorrow to build them in," concluded the Managing Director.